Trust me when I say that all presidential campaigns are obsessed with one thing: image management. In the media-rich culture in which we live, news editors and photographers serve as midwives, delivering the fresh images each campaign hopes to use to nurture voter interest in their candidates. Irrespective of feigned "balance" in much image obstetrics, hardly a single journalist covering these campaigns is without partisan interest. Everyone, it seems, has a special interest.
Recently I attended a John Edwards event. I showed up with my photo gear; though I was dressed in yard-work rags, my cameras and lenses suggested to many in attendance that I was "media," despite the fact that I was and am merely an interested voter (I only shoot for myself now). My motives and status aside, the Edwards handlers continuously flagged me down: Who are you shooting for? Are you with the press? There's a ladder over there for a better view. At these events, such questions and advice come forth freely and in torrents -- image control is balanced with the highest possible visibility: show our candidate and show him (or her) well.
But as I shared in the essay to which I linked above, not everyone in the media is content with showing a candidate in the best light. I will allow you to explore that more philosophical dimension on your own. Today I merely want to treat you to the impressions created by a frame, a lens and a shutter curtain.
JOHN EDWARDS IN PETERBOROUGH, NH, AUG 23, 2007
When Mr. Edwards finally arrived at his meet-and-greet in a park at the confluence of the Contoocook and Nubanusit rivers in downtown Peterborough, I looked for a vantage that would give me a decent background for the presidential candidate. I wanted color; I wanted people, or signs, or a flag, or a lot or little of each. Indeed, I was able to find a flag, the one flag that was there; luckily, there was also a hint of racial diversity -- one black man and one hispanic woman -- standing in the crowd gathered beneath the Stars-and-Stripes. Unbeknownst to that small sample, they were backdrop; they did not know that I would edit and frame the scene -- a 360-degree world and ampitheater in the round -- to such a narrow slice. I wanted to convey patriotism (as did the handlers who hung the flag); I also wanted to show that Edwards was supported by a racially diverse crowd in what is considered lily-white New Hampshire. All this despite the fact that there was probably only one black man at the event, which boasted close to 500 supporters.
Unfortunately, the light was variable, often drab and low. Thus my lens and aperture choices resulted in very shallow depth-of-field: my backdrop, colorful as it is, is too blurred out to convey all that I was hoping.
Now, the fun. You'll see that John Edwards can look handsome, noble, good, kind, gentle. An editor might even pen a suitable headline: "Edwards Comfortable In NH". This picture proves that he's got the confidence and the looks to be president:
Not bad, really. Edwards looks fresh, solid, straight.
Of course, I could submit this image to an editor's desk:
The depth-of-field is a little better, though I don't like that Edwards' right hand is off-frame and that the flag has moved in the breeze. But surely he looks stronger and more assertive in this frame than in the one previous. Perhaps a headline writer could riff off the image: Edwards Unveils Bold Initiative In NH; Edwards Turns Tough On Campaign Trail; Edwards Determined In NH.
Of course, there are other impressions one can leave. The next picture gives us a sense of the whiff: Edwards' nose seems to have picked up a foul odor. How about "Edwards Smells Defeat In NH Primary"? (This image doesn't really work; it doesn't convey enough voter interest, as one person in the background is obviously interested in something other than John Edwards.)
Perhaps the following photograph lends itself to this headline: "Edwards Concerned Over Shrinking NH Poll Numbers". Perhaps.
But I could emphasize this sense of "My-advantage-over-Richardson-is-really-really-small" even more with an aggressive crop of the original frame.
Then there's the headline, "Edwards Soft-Pitches Plans On Iraq, Terror, Katrina":
When I look at the next image, surely I can believe this: "Edwards to NH's Poor: I Won't Leave You"; or, "Edwards To The Jobless: Help Is On The Way; or "Edwards Speaks To The Second America: I FEEL YOUR PAIN."
Personally, I find that, despite Edwards' strong left hand in the following image, his face suggests weakness, softness. There's even a pleading aspect to his countenance. No doubt it's a perfect facial expression should I want to imply such weakness, such need.
Maybe in a week or two we'll see this headline above the following image: "Edwards Feels The Heat: Moderate Dems Turning Elsewhere."
And just note how the next image could be used, especially since it is so close and tight, almost intimate: "Edwards Cool And In Control: Looking Good In NH."
Lastly, think what fun it would be to read this headline: "Singing A New Tune: Edwards' Croons, Women Voters Swoon."
I doubt this is the sort of image "Edwards in '08!" supporters wish to see. But I sure can hear him sing.
Look for my Bill Richardson images next time.
Peace.
BG
©Bill Gnade 2007/Contratimes. All Rights Reserved.
Permission required for use of any and all photos posted herein.
