As you must know by now, TIME magazine has bestowed upon the masses the rather confusing appellation, Person of the Year. Of course, the editors of that fine journal understand their use of the language better than most of us: When they declare YOU, meaning, well, YOU, to be Person of the Year, and yet they mean US, which means, you and me and everyone else who use this medium, then their equivocal language begins to make sense: the Person of the Year is really the Persons of the Year.And yet this is not really true at all; it is not one whit accurate. TIME is not lauding persons; it is not a person or persons who are feted by TIME's inestimable annual award. If TIME is praising or noting anything, if TIME is praising a force or phenomenon or movement or revolution of information, it is really praising personae, or personas. For the WWW is not filled with people (this is hardly a cybernation of real folks). Rather, the WWW is the cult of personaes. How many bloggers (of the millions), for instance, are known by name, by address? Who are the millions of people behind the screen personae we see everyday? TIME would have been nearly as astute in bestowing such great notoriety, even honor, on mere ANONYMITY, for the ANONYMOUS run rampant through this medium. My guess is that among those who are contributors to the "information age", or information deluge, there are far more unknown contributors than known. Only a few of us post our real names, and share images of ourselves, in clear and honest admission: we are not personae, but persons to the fullest extent this medium permits. And yet, though I end nearly every essay posted here with my name, my REAL name, I find that others refer to me as "Contratimes," though I do not refer to myself this way at all. And though I usually paste my initials or name in every comment I leave elsewhere, people seem to miss the self-identification: they refer to the name of my website as if I am the name of a place, or a position.
WHAT TIME HAS REALLY HONORED
But I am not sure that TIME is even noting the unknown users and contributors of the great global gateway. I believe that TIME is actually recognizing the gateway, the web or net or digital neighborhood or whatever it is called, as the Person of the Year. It is the WWW that TIME is honoring, is recognizing. We, mere contributors and consumers, are like the dust of Eden gathered together in so many small bits and bytes; we are giving shape to Adam, to Eve, while TIME, and others, are just trying to breath life into the great PERSON we are all creating: the great IDEA, the great SYNTHESIS and SYNCRETISM; the great nearly all-knowing machine called the Internet. The great BRAIN, the great whistleblower, police officer, guardian angel; even the great provider -- of goods and services and even love and meaning and affirmation and purpose -- that will finally unite us all as family, friends, brothers and sisters. Perhaps someday soon this whole thing will just run itself, and run us. And why not? IT knows our favorite books, our favorite movies. IT knows where we like to shop, what clothes we like to wear, what music we listen to. IT knows which men prefer brunettes, which women prefer Brad Pitt. IT knows who is a Republican, a Liberal, or a defender of the Labor Party. IT knows my religion, and IT even knows why I accept that religion. IT knows your status, your socio-economic standing; IT knows what you can contribute. And IT need not really know who YOU are: IT just needs to feed your IP address -- like any good parent -- with a cookie or two. To IT, you just need to be a number, and IT will take care of the rest. Just type in your prayer, and the answer will appear on your screen or land outside your door in a day or two (assuming you choose Next Day delivery).
Perhaps the single best proof of all of this is to be found in the picture of TIME editor Rick Stengel holding a copy of TIME's "Person of the Year" issue. One look shows something shocking: Stengel's own picture appears on the cover. Has TIME then bestowed the "Person of the Year" honors on itself? It seems so. But does this not suggest that TIME has actually anthropomorphized the Internet: that the Internet is US, is YOU, is all our faces and personaes and fragmented selves wrapped into ONE, one big YOU?
And then, of course, there is this story from TIME, "The Beast With A Billion Eyes: On the Web, anyone with a digital camera has the power to change history." It is this Beast that is referred to as the "Person of the Year" as shown in these two screen captures from TIME's website:
This is TIME's Person of the Year, a thing that is not really a person at all.
(And soon academics will gather to debate what "person" even means.)
Peace to you all, lauded members of the Thing of the Year.
PS. (added 12.18.06): Please note that TIME's cover is a mylar mirror: the idea is that you will see yourself in reflection. Of course, please note too that the mirror is a computer screen. In other words, you will find yourself look at yourself through a machine (which should give the philosophical idealists much to applaud. Go, Fichte! Go, Schelling!) It's all about creating a giant, thinking, feeling Machine -- in your image!!
Bill Gnade 2006/Contratimes - All Rights Reserved.
Technorati tags: TIME, Person of the Year, Internet, Blogging, The Beast, The Mark of the Beast, Thing of the Year
