Greetings.
Just for a moment, please imagine with me that you are sitting in an advertising strategy meeting at Focus On The Family. Imagine that you've got a story to tell about a Heisman Trophy winner whose mother considered abortion during her pregnancy with a son who would grow to become that very Heisman Trophy winner; imagine you want to tell that story in just a few seconds of TV time during Super Bowl XLIV. Imagine the board of directors is in attendance, that an ad agency is presenting ideas, and that a whole bunch of staffers are brain-storming, probing, dreaming. Imagine the overall theme of the strategy meeting: what can we do to have maximum impact?
Finally, a decision is made: An advertisement will be produced that simply talks about the heroic work women do: that motherhood requires toughness, and yet, even when life tackles women hard, they have the capacity to get right up and keep on being awesome, productive and powerful women. That's it. A simple message, along with a simple visual metaphor -- that life sometimes tackles women with tough problems, like can unwanted or complicated pregnancy -- and yet somehow women for millennia have managed to get through such problems with aplomb.
And since Focus On The Family is a Christian organization, imagine the sort of prayer that was prayed: "Lord, help us to glorify You. Your will be done. Help us reach people the way You want them reached. Help us to be effective, to further Your goals on earth. In Jesus' name. Amen."
And what does Focus On The Family get for an answer? Something that looks an awful lot like a proof for the existence of God.
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Let us be plain: Groups like Focus On The Family believe that aborting children is wrong. They believe that their view of what it means to be moral in the face of any pregnancy -- wanted or unwanted -- is superior to those who disagree with a thorough pro-life stance. They also believe that their position is the more reasonable, loving and restrained one; that their opponents are perhaps irrational, full of zeal, rage and moral confusion. In short, groups like Focus On The Family believe their view is not only pro-child, but essentially pro-woman.
Meanwhile, groups like NOW and Planned Parenthood ALSO believe that they are morally, intellectually and socially upright; that they are the ones dispensing advice in a cool, rational and moral way; that their support of abortion -- in all instances -- is morally defensible. These groups, the ones who support a woman's "right to choose," believe that Focus On The Family is reactionary, blinded by zeal, misogynistic; repressive and regressive. The pro-abortion groups believe they are the very essence of reason, of right thinking, and the very guardians of good advice and wise counsel about pregnancy and family planning.
Then came the mere news of a TV ad.
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Without having seen the advertisement that eventually aired during the Super Bowl, pro-abortion groups denounced it. They admonished CBS, the network that would show the ad during the NFL's championship game. Some called the ad misogynistic, anti-women. Some expected it would be propaganda against "choice."
And then came the actual ad, broadcast in the opening minutes of the Super Bowl. The very ad that fomented so much blind, irrational, and misinformed discontent. It came like a sheep to the slaughterhouse; it came like a lamb to a dogfight. The ad turned out to be unquestionably pro-woman, pro-mother. It was truly as simple and harmless as a sleeping lamb. And it was beautiful.
What happened? The ad was denounced by pro-abortion advocates as possessing an "undercurrent" of violence toward women.
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Here are perhaps a few syllogisms explored at the follow-up advertising strategy meeting of Focus on the Family:
If pro-abortion advocates act poorly about an ad they have not seen, then there is a God.
Pro-abortion advocates acted poorly not only before but after seeing the ad.
Therefore, there is a God.
Or this:
If pro-abortion advocates embarrass themselves, then God answers prayers beyond our expectations.
Pro-abortion advocates embarrassed themselves.
Therefore, God answers prayers beyond our expecations.
Or this:
If this ad unintentionally causes pro-abortion advocates to look like they are too irrational to properly counsel needy women, then God performs miracles.
This ad unintentionally caused pro-abortion advocates to look like they are too irrational to properly counsel needy women.
Therefore, God performs miracles.
And finally:
If pro-abortion advocates do not know how to counsel anyone about an unwanted ad, they don't know how to counsel anyone about an unwanted pregnancy.
Pro-abortion advocates do not know how to counsel anyone about an unwanted ad.
Therefore, there really is a God.
Focus On The Family wins a battle -- and maybe even a war -- with nothing more than a simple story of a Mother and her Son. Who could have guessed, really, that the irrational behavior of a group of individuals could have affirmed the faith of millions?
Peace.
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